If you are used to getting clients through advertising and word of mouth it may be easy for you to write off trade shows as something you do not require for your business. Although trade shows are far from easy, when approached right they can be the most rewarding form of marketing for your business.
From perceptibility to credibility, trade shows offer a variety of advantages to your company whether big or small. So, before you write off exhibits from your list of marketing tactics let us explain why exhibits should be on your radar:
Meeting and connecting with prospects
Getting people to listen to you is one of the hardest parts of outbound marketing. If you are a business trying to gain new clients, ignored calls and a general lack of interest are the order of the day. Trade show displays enable you to interact with interested clients in person. Although not many sales take place on the show, the customers are likely to be more responsive to your future sales efforts.
Strengthening your brand
Trade shows are an even playing ground where you have the same amount of access to potential clients as your competitors do. This makes it a valuable opportunity for strengthening your brand and establishing yourself as a leader in the market. A well-designed stand can help you get a number of potential customers.
At Expo marketing, we help design exhibition stands that attract the right type of attention. A single exhibition can be all it takes to change your market share.
Learn what competitors are doing
In the business world, it is the general rule that you should keep your customers close and your competitors closer. Participating in a trade show enables you to study your competitors and understand what works for them and how you can implement it. While your sales people are busy, looking for prospective clients you can spend your time studying the leaders in the market to see what they do differently from you.
Learn about developments in the industry
Trade shows are a place where businesses announce their latest developments and innovations. These innovations normally have a major impact on the industry as a whole. In a competitive industry, it is wise to keep up to date with developments in your industry and tradeshows are the best way to do so.
Due to this, it is worth sending more than just your sales team to the trade show. In fact, you should send your technical team to presentations to keep you up to date with new techniques, technology and trends in the industry.
Thinking of exhibiting? Make sure you choose the right partner.
Although tradeshows are a good way to gain a wider market, having the right exhibition booth is what really attracts customers to your stand. Exhibiting is a big investment of both time and money. So if you are thinking of doing, it do it right. At Expo Marketing, we are dedicated to delivering to our clients in the most personalized and detailed way possible. Our design ability is unrivaled in the industry.
Some of the services we offer include:
- Exhibit designs.
- Project management
- Custom booth construction
- Custom rentals
- Onsite supervision
- Booth staging
Without a quality display or booth, you are at a disadvantage compared to your competitors. So let us worry about the booth and you worry about how you will deal with all the clients. With years in the exhibition industry, Expo Marketing is your ideal partner for all your Expo needs.
Contact us today for a free quote.