SEO (Search Engine Optimization) is the process of ensuring that a website or a web page is visible to various search engines for particular words or phrases which are relevant to the products offered by a business or an organisation.
Currently, it is evident that over 90% of customers look for many products online using various search engine search as Google, Ask and Bing among others. It is therefore essential to do search engine optimization as this can significantly boost the overall success of your business.
However, the optimization process has some challenges such as mismanaged results, resource constraints, and also unexpected changes over time. Therefore, the best SEO companies in Las Vegas must employ some tactics to keep providing the best optimization services.
So, how can local business owners do SEO for their businesses? This article will give the local business owners ultimate tips and tactics that can help them boost the ranking of their websites in search engines.
1. Using Title and Meta description tags.
Title and meta descriptions are HTML attributes that business owners can use to give concise summaries of their web pages. Title and meta description tags play a significant role in any website as it’s the text in them that is displayed in search engines.
The tags should have the main keywords or keyword phrases relevant to the web page content as this is what guides the search engines to understand what the web page is about and also index the web pages accordingly. Since some time back, Google raised the width of the main search result area to 600px.
This allowed the acceptable length for title tags to be around 50 to 60 characters while description tags can have a range of 160 to 200 characters. Business owners should use this space wisely to improve SEO for their businesses.
2. Getting online directories and citations.
Local business owners can get online directories and local citations to help them do S.E.O optimization. This involves a mention of their name, address and phone number (NAP) for their businesses.
Today, many people use the internet to search for information about local businesses. It is also evident that search engines will rank websites with quality directories higher.
Unfortunately, only a few businesses have been listed on online directories and citation sites. Business owners can take advantage of this to do SEO optimization for their businesses.
3. Claiming and optimizing Google My Business (GMB) and Bing Places for Business.
(GMB) And Bing Places for Business is a free and easy-to-use tool for businesses that help the business owners improve the visibility of their businesses websites in various search engines.
All that a business owner has to do is to claim his or her listing with the actual business name and then complete a verification process.
After that, he or she can begin optimizing the GMB listing by choosing an accurate category, then providing complete profile information which includes the business phone number, opening hours, and types of payments accepted among others.
4. Encouraging online reviews
Today, many people rely on the online reviews left by other customers to gain knowledge about a business and its products or services and also to know the opinions of customers who have purchased from the businesses before.
Google ranks businesses with high quality, positive reviews higher. It’s is therefore worth for a business owner to encourage customers to leave positive reviews as this would help the business owner improve the SEO for his or her business.
5. Using local structured data markup
This is one of the tactics that many business have ignored to use to rank their websites higher on search engines. Any business owner who wishes to improve the ranking of his or her website can therefore make use of it. A Structured data markup enables search engines to crawl websites and also understand the site better.
In conclusion, the above are tips and tactics that can help any business owner who wishes to get knowledge on how he or she can do SEO for his or her business.