There is nothing wrong in your decision to go online and continue your advertising strategies there. A lot of people are now online and it is the best way to reach out to them. The only downside of going online is that you are reaching a generic audience. Some of them might be interested in your business, but most of them might not be interested in what your business has to offer.
This could be the reason why you seem to deteriorate as a business over time. The worst part is you don’t even notice that it is your online advertising strategy that is at fault. You have a lot of views when you post something online. There is good amount of reaction coming from people. However, none of these views translate into actual purchases. The best way to end your problem is to go back to basic advertisements. Using roll up banners is the best way moving forward.
Reach out to local audiences
One of the reasons why you should use a roll up banner is that you want to get the attention of the locals. These are the people most likely interested in buying your product. They are the ones who can easily go to your store and buy something right away. It is also better if your product is tangible for them. It is not just something random that they can find online. Some people tend to be more conservative when it comes to shopping. They don’t trust online sites to do the job. When they see you standing in malls with pop up banners, they will be more interested in getting to know the product a bit more.
Spark local interest
If you want to be more popular, you need to prove your worth. Make sure that locals are able to see your worth and eventually let them spread the news to other people. You might have heard of local news that has gone viral because more people have seen the news and were able to react right away. The change is more organic and it brings your product closer to your target audience.
In short, you should consider using a pop up stand for advertising. You will reap a lot of benefits in the long run. You will realise that you are getting your money’s worth with this traditional advertising method over online ads, even if they are for free.
You should think about pop up banner designs so you can start moving forward with your advertising strategies. You will see some changes soon. Just be patient with this strategy and it will bear results in no time.