As the business owner, the final decision regarding marketing tools must come from you. If not, you can at least pass it on your marketing manager for approval. If you are running a small business, you might even want to deal with these tools from the start until the end.
You can be hands-on when it comes to print media as advertising tools. You know your business better. Therefore, you can make the best decisions when it comes to flyer printing, display stands, brochure printing and exhibition stands.
It does not mean though that you are the only one with a creative idea. There are other people in the business who might also contribute something to improve the marketing tools that you are sending out. This means that before sending the final copy to the printing companies, you need to ask the other members of your team for their critique. Who knows? There might be an employee who can find a mistake or spot an aspect that needs to be improved.
It enhances the spirit of teamwork
Another reason why you should consult everyone is because you want the entire team to have a sense of belonging. You want them to feel like the final output is their brainchild, just like how you feel. This makes them proud to be a part of the company. Whether or not their suggestions are followed, the important thing is to hear their voices. This motivates them to contribute the next time if their opinions are asked.
There are smart people in your team
When it comes to flyers printing them should only happen after consulting with your team to make sure the flyer design is the best possible. There are people on your team who can come up with something unique. You just don’t realise how talented they are because there is no opportunity for them to showcase their skills. Their personal preferences could also reflect their taste or even their life stories.
As a business owner, this could be of great help to you. It teaches you to trust your employees. In fact, you will learn to not just treat them as employees, but as part of your family. You will think of them as individuals who have something great to input to improve your company.
Leaflet printing might just be a small part of your business. Even so, they will feel like they are totally involved when you ask them to help out. Next time, there could be other aspects in your business in which some people in the team could extend help. Just trust them to help out, but you will still have the final say.