The Relationship Marketing Grand Summit in Salt Lake City, Utah teaches you about the importance of human connection. You’ll receive insights straight from Kody Bateman, the renowned though-leading marketer and founder of the relationship marketing movement. Plus, you’ll gain the wisdom of over 20 other speakers and panelists and get to network with other professionals who will share their advice on relationship marketing.

If you’re attending this conference, then you’ll need to find a Salt Lake City hotel close to the Salt Palace Convention Center in downtown Salt Lake City. One popular choice in this neighborhood is the Hyatt Place Salt Lake City/Downtown/The Gateway. The hotel has amenities for business travelers such as free internet, free parking, meeting facilities, and close proximity to area restaurants.

The best way to prepare for this event is to learn how to build relationships. This is important since you could be meeting potential clients or collaborators. You don’t want to wait until the day of your trip to work on your communication skills. Here are five ways to build relationships with your clients.

Work on Your Communication Skills

The secret to any solid business relationship is communication skills. Being an incredible speaker and listening to your customers are both beneficial. Rather than just offering your products and services, you should engage with your clients. Find out their needs and problems.

Then you can offer them a solution to their issues. If you have a lot of customer-facing employees, then you can teach them beneficial communication skills. Rather than waiting for your customer service support to run into a problem, you should strengthen communication skills with employees while taking on new employees. This involves coming up with a timely follow-up, maintaining the employee policy, and ensuring that you’re meeting customer needs.

Give Without Expecting Anything in Return

The best advice is to show your clients what you can do for them – rather than the other way around. This doesn’t involve telling them. This means that you have to show them the kind of value you can deliver.

Consider your strengths. What are you good at? What are your skills? What expertise or knowledge can you share with your clients that will improve their business?

You should enter each meeting or conference with a goal of what you want to get out of it. You should also offer some sort of value to potential clients or partners without expecting something in return. You’ll get so much more out of it if you have something to offer rather than focusing on getting something out of it.

Meet or Exceed Your Client’s Expectations

Your clients expect the best from you. It’s up to you to follow on that promise. That means you should over deliver on your products and services. When they’re satisfied with your offerings, they’ll keep coming back.

To exceed your client’s expectations, you should deliver that product or service as soon as possible during the business meeting. When you deliver on those promises early, the client will be pleasantly surprised. You can tell your client that their order will be fulfilled by the end of the month, knowing that you’ll have it ready during the meeting.

Attend the Event with a Goal in Mind

The best way to approach attending an event is to try to complete a personal goal. Maybe you want to take something valuable away from it, such as seeking a mentor and receiving advice from others. The most successful people are willing to share their expertise. Come up with an agenda and actively listen. You could also have a goal for each session you attend. With focus, you’ll come out of this experience with more than you expected.

Show Appreciation for Your Clients

Don’t forget to reward your clients on a regular basis. Maybe you can offer a loyalty or reward program that provides them with exclusive discounts and offers. You can also create a mobile app that tracks their purchases and rewards. These types of programs allow your clients to earn points for using your products and services.

After they reach a certain amount, they’ll receive a discount. That discount can go towards their next purchase. A loyalty program makes your clients feel like they’re part of something exclusive and special. You can also give away branded merchandise, such as coffee mugs, hats, jackets, pens, notepads, and T-shirts with your log on it. It’s an affordable way to show your appreciation while keeping your business on their minds.